Dynamic Creative Optimization - How AI Enhances Ad PerformanceAI is revolutionizing ad creative in a number of innovative ways. One of these methods is called dynamic creative optimization (DCO).DCO uses data to assemble ad elements into unique compositions. For example, a product retargeting ad might show the last product the user viewed on the br… Read More

The Role of UTM Parameters in Performance AdvertisingUTM specifications are an essential tool for marketing professionals looking for clear data-driven decision making. They provide insights right into the resources, mediums, and particular projects that drive website traffic to your website.They also enable you to measure the ROI of particular pro… Read More